Empowering Manufacturers to Succeed in Retail
Core Service Program of ValueWay
Empowering Manufacturers to Succeed in Retail
At ValueWay, we turn production strength into
retail success.
We specialize in helping factories and brands transform their manufacturing capabilities into powerful, profitable retail partnerships.
Our mission is to strategically position your products, collections, and pricing to secure lasting placement on the shelves and floors of leading global retailers.
We specialize in helping factories and brands transform their manufacturing capabilities into powerful, profitable retail partnerships.
Our mission is to strategically position your products, collections, and pricing to secure lasting placement on the shelves and floors of leading global retailers.
Company Profile
- Core competence:
- We bring your products into retail
- Goal:
- Make brands visible, increase sales, ensure efficiency
- USP:
- Unique combination of market data, analysis, technology & experience
- Over 20 years of market experience
Digital Differentiation
OneValueWay Platform / Business Intelligence
- CRM system & dashboards for full real-time transparency
- Functions: project planning, reporting, digital contract management
- Strategic management through data analysis
- Employee development through training & motivation
Brand and Market Development
- Brand building: ValueWay develops strategies to successfully position brands in retail
- Collection management: from assortment creation to placement
- Logistics management: planning, control and implementation of material & goods flows
- Market entry Europe: establishing local structures for manufacturers expanding into the European market
ValueWay – Your One-Stop-Shop for Market Success
Strengths
Brand Positioning & Company Strategy We define your brand and company identity
Opportunities
Sales Price Positioning & Collection Creation We develop your price architecture and build retail-ready collections
Mission
Floor & Shelf Concepts We bring your products to life in the store.
Brand Positioning & Company Strategy
We define your brand and company identity based on your business model — whether you focus on private label
production, branded sales, or a combination of both.
By developing a tailored brand story that resonates with retail buyers, we ensure your company is perceived as a reliable, competitive, and value-driven partner in the retail landscape.
By developing a tailored brand story that resonates with retail buyers, we ensure your company is perceived as a reliable, competitive, and value-driven partner in the retail landscape.
Sales Price Positioning & Collection Creation
We develop your price architecture and build
retail-ready collections that match category
requirements and consumer expectations.
Our team strategically balances production costs, market dynamics, and design trends to create profitable assortments optimized for long-term sell-through performance and retail success.
Our team strategically balances production costs, market dynamics, and design trends to create profitable assortments optimized for long-term sell-through performance and retail success.
Floor & Shelf Concepts
We bring your products to life in the store.
Through strategic floor and shelf concepts, we design
compelling in-store presentations that capture consumer attention, communicate value, and drive sales.
From modular floor displays to planogram-based shelf layouts, we ensure your products fit seamlessly into the retailer’s environment while maximizing visibility and impact.
From modular floor displays to planogram-based shelf layouts, we ensure your products fit seamlessly into the retailer’s environment while maximizing visibility and impact.
Building your own sales company
- Opening bank accounts
- Registering all necessary numbers (EORI, VAT etc.)
- Training & operational support
Sales Force / Merchandising / Rollouts
- External sales teams for manufacturers & brands
- Focus: increase market share, maximize sales results
- High flexibility & impact
- Building and staging brand worlds at POS
- Sales promotions, promotions & sell-out measures
Active Selling to Major Retailers
- At ValueWay, we go beyond strategy — we execute. Our experienced retail sales team actively presents your collections to key international retail players, working hand-in- hand with buyers until your products are listed, displayed, and performing on the sales floor.
Building your own sales company
- Opening bank accounts
- Registering all necessary numbers (EORI, VAT etc.)
- Training & operational support
Sales Force / Merchandising / Rollouts
- External sales teams for manufacturers & brands
- Focus: increase market share, maximize sales results
- High flexibility & impact
- Building and staging brand worlds at POS
- Sales promotions, promotions & sell-out measures
POS Logistics / Fulfillment / Travelling Merchandising / Data Analytics
- Last-mile logistics for POS materials & products
- Services: warehousing, picking, shipping, online shops
- Fulfillment for promotions, e-commerce & sample shipments
- Flexible support for POS implementations
- Tasks: placements, shop-in-shop, planograms & category management
- POS Research & Audits (prices, placements, competitors)
- Mystery Shopping (service quality, advice, competition comparison)
- Goal: objective data basis for optimization & quality assurance
Your Success is Our Mission
With ValueWay, manufacturers gain more than a consultant — they gain a dedicated retail partner.
We connect production excellence with commercial success, managing every step from brand
positioning and pricing to store placement and performance optimization.
We are the bridge between manufacturing and modern retail — empowering you to grow, scale, and
thrive.
Trust in ValueWay
and build long-term, profitable partnerships in retail.
From strategy to implementation
- Success in retail means more than just good products. ValueWay supports you from market entry strategy to successful POS implementation:
- Analysis & preparation: market and competition analyses, price & margin strategies, assortment optimization
- Sales & marketing: key account management, promotions, category management
- Logistics & administration: supply chain management, fulfillment, order & customer management
- ValueWay offers manufacturers a comprehensive package of services for successful sales in the DACH market:
- Sales: building and maintaining long-term relationships with top buyers
- Marketing: developing convincing selling stories & promotional measures
- Logistics: efficient solutions from import to shelf
- Consulting: individual strategies for sustainable growth
For many years, we have been successfully cooperating with the largest retailers in the industry and know all the relevant details for your market success.
Our approach: partnership-based, agile and result-oriented. We act on your behalf – as part of your company – and ensure that your brand is present where it belongs: directly with the customer.
ValueWay Product Categories
Outdoor Shade Solutions – Protection meets design.
Our range of outdoor shade products — from elegant parasols and modern gazebos to
durable awnings — transforms any space into a haven of comfort and style. Engineered for
weather resistance, easy operation, and timeless appeal, these solutions are ideal for
gardens, patios, hospitality, and commercial projects. ValueWay ensures that every shade
product combines practical functionality with visual impact, offering retailers a category that
sells itself.
Outdoor Furniture – Design for comfort, built for performance.
We create outdoor furniture collections that merge craftsmanship, durability, and design.
From modular lounge systems and dining sets to casual folding chairs, each piece is built for
long-lasting outdoor enjoyment. Weatherproof, UV-resistant, and produced with modern
materials, our collections deliver premium comfort and value — empowering retailers to offer
solutions that meet both lifestyle and longevity expectations.
Outdoor Structures – Built to last, designed to impress.
Our outdoor structures — including carports, gazebos, fences, and greenhouses — are
developed to enhance and protect outdoor living. Combining strong engineering with
aesthetic design, each structure is easy to assemble and tailored for everyday use. These
products offer durability, versatility, and a refined look that fits both residential and
commercial environments, creating dependable spaces for living, working, and growing.
Outdoor Cooking & Heating – Elevate the outdoor experience.
ValueWay’s cooking and heating range brings functionality and atmosphere to any outdoor
setting. From precision-engineered BBQs and modular outdoor kitchens to stylish fire pits and
efficient gas heaters, every product is designed to perform beautifully and safely. Perfect for
entertaining or relaxation, our range captures the essence of outdoor living — combining heat,
flavor, and design into one cohesive lifestyle experience.
Professional Heating Systems – Reliable warmth, anywhere.
Designed for workshops, warehouses, and construction sites, our portable industrial heaters
deliver powerful, consistent heat in all working conditions. Durable, efficient, and safe, they
are built for environments that demand reliability. With ValueWay, heating solutions are more
than just functional — they’re engineered to perform when it matters most.
Garage & Workshop Solutions Engineered for productivity.
Our garage and workshop solutions are crafted to meet professional standards of organization
and performance. Heavy-duty workbenches, tool storage systems, and modular shelving are
designed to enhance workflow and safety. Every piece reflects industrial strength with a clean,
structured design — built for craftsmen, creators, and professionals who value precision in every
detail.
Indoor & Office Furniture – Design meets functionality.
Our indoor and office furniture collections are crafted to combine modern aesthetics with
everyday practicality. From comfortable lounge pieces and elegant storage systems to
ergonomic workstations, each product is thoughtfully designed to enhance both living
and working spaces. We create pieces that reflect contemporary lifestyles — smart,
adaptable, and built to last. Every design balances style and substance, offering comfort,
durability, and timeless appeal. Whether it’s for home, hospitality, or professional
environments, our furniture transforms spaces into places where people love to live and
work.
Recreational Water Sports – Performance on Every Wave.
At ValueWay, we connect top manufacturers with leading retailers through expertly positioned collections in Sailing, Windsurfing, E-Foiling, E-SUP, and Paddleboarding.
Our focus is on turning innovation and craftsmanship into retail-ready products that capture the freedom and excitement of water sports. From wind to electric power, we make sure every product stands out — on the water and on the shelf.
