ValueWay – Driving Success in the European Retail Market
Who We Are
ValueWay is not a distributor. We are a strategic partner for manufacturers who want to succeed in Europe’s most competitive retail environments.
Our mission
Turn great products into market leaders by building sustainable relationships with Europe’s top retail chains.
With more than 20 years of experience, unrivaled market knowledge, and a proven contact network, ValueWay delivers what matters most:
Market Entry
Fast, efficient, and low-risk.
Sales Growth
Strong placement, higher turnover, measurable results.
Sustainability
Long-term partnerships, not short-term wins.
Our Advantage – Three Pillars of Success
- We bring expertise in every aspect of selling in Europe: pricing, packaging, placement, logistics, negotiation. You bring the product – we bring the market. Together, we create the perfect foundation for success.
- We’ve done it before – hundreds of times. From FMCG to DIY, furniture, and garden products, we know how to navigate Europe’s complex retail landscape. We understand how decisions are made – from local buyers to board-level directors.
Network
- Over 500+ direct retail contacts across Europe, including category managers, buyers, and decision-makers. With ValueWay, your products reach the right people, faster.
Why Europe?
The European retail market is one of the largest in the world, generating hundreds of billions of euros annually. It is powered by leading retail chains with thousands of outlets and millions of customers.
Big Players = Big Reach
Working with just one major retailer means immediate access to thousands of stores and massive consumer exposure.
Key Retail Partners
- Food & Discount: Aldi, Lidl, Intercoop
- DIY & Garden: BAUHAUS, OBI, toom, hagebaumarkt, Hellweg, HORNBACH, Globus Baumarkt, Dehner, Mountfield
- Furniture & Home: XXXLutz, Höffner, Raumschmiede, Porta, Roller, Poco, Möbelix, Mömax
- UK Market: The Range, Homebase, Wilko, B&Q, Leisuregrow, Hillier Garden Centre Group
- Australia & NZ: Bunnings (Australia), Mitre10 (New Zealand)
The Challenge: Complex Market Structures
Unlike many markets, Europe is decentralized.
Retail chains are often divided into regional buying groups and independent retailers.
Winning one central buyer is rarely enough. Success requires regional penetration and tailored strategies.
This is where ValueWay makes the difference.
How ValueWay Creates Value
Sustainable Growth
We don’t just sell products – we build brands. Our goal is long-term growth, stronger market share, and secure jobs for our partners.
Fresh Perspective
We don’t just execute – we challenge and improve existing processes, bringing new ideas and measurable efficiencies.
Specialized Expertise
Retail is tougher than ever – more competition, stronger buyers, tighter margins. We provide the know-how to turn these challenges into opportunities.
Faster Market Access
With our network and expertise, we shorten the time from “product ready” to “on shelf”.
Liquidity & Scalability
Convert fixed costs into variable costs. Free up capital for expansion and product development.
Flexibility & Focus
Your teams stay focused on innovation and core business. We handle the complexity of retail.
Lower Costs, Higher ROI
Outsourcing sales through ValueWay replaces fixed overheads (salaries, logistics, offices, vehicles) with flexible, performance-driven models. → Up to 30–40% cost savings vs. in-house operations.
ValueWay is Different
Distributors move boxes.
ValueWay moves markets.
We act as your extended sales organization – professional, transparent, and fully aligned with your success.
We invest in your project and only succeed when you do.
- The Partnership Mindset
- At ValueWay, collaboration means:
- We work under your brand name – acting as part of your team.
- We invest in your success – we share the risk and the reward.
- We believe in success – if we don’t believe we can sell it, we don’t take it on.
- This is more than outsourcing. It’s a partnership for growth.
- ValueWay – Redefining Sales in Europe
- One-Stop-Shop for market entry, sales force, merchandising, logistics, and data analytics.
- Full-Service Partner for strategy, execution, and growth.
- Proven Network of Europe’s top retail contacts.
- Performance-Driven – we win when you win.
- With ValueWay, your products don’t just reach the market. They succeed.